Simple Life
Simple Life was an event branding project that utilized bold, rustic typography and vintage colors to attract either fathers and sons or fathers and daughters to go on an incredible backpacking adventure in Colorado or Wyoming in order to possibly try something new, grow in their relationship with one another, and re-spark that innate desire for adventure.
Bold • Rustic • Adventurous
The brand centered around the song Simple Life by Casey Abrams. The song is playful, upbeat, and has a retro feel to it, so the overall branding of this event needed to reflect that. The customer wanted there to be a sense of nostalgia and adventure.
The logo and collateral had to appeal to fathers and their daughters or sons, depending on which trip they selected.
Services:
Strategy & Positioning
Content Strategy
Creative Direction
Brand Identity
Collateral Design
Campaign Development
Packaging Design
Production
