Living Sky
Family Farm & Tannery
This brand identity takes a classic approach, highlighting the tannery aspect of the family farm with elegance. It can be utilized in a variety of ways. Both the full and simplified versions ultimately speak to the quality of the products.
Classic • Heritage • Luxury
Living Sky wanted a comprehensive brand re-build to leverage their unique history and inspired vision of selling hand-crafted, ethically sourced sheep skins, and update this brand for a modern audience.
Collaborating closely with Tenfold, a design agency, I built a complete strategy and identity system to target their ideal customer.
Services:
Strategy & Positioning
Creative Direction
Brand Identity
Collateral Design
