CVRD
“Covered by the blood of Jesus.”
A Christian apparel company.
This logo takes a fun dynamic approach, while still allowing it to be useful in a variety of contexts in both print and digital mediums. It works well in both black and white and is easily scalable while still being legible. The bar above the V covers the whole word while forming a cross, to be symbolic of how Jesus’s sacrifice covers us. Period.
Fresh • Urban • Dynamic
CVRD needed a comprehensive brand strategy to leverage their vision of creating and selling theologically deep apparel. The goal was to give younger generations an opportunity and excitement for evangelism purposes and a way to show the world the beliefs that matter most by offering quality heavyweight shirts, and hoodies.
The goal was to create something that is fresh and dynamic that would appeal to teen and college-aged people who have a love of Christ.
Services:
Strategy & Positioning
Creative Direction
Logo Design
Brand Identity
Collateral Design
